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why sales performance coaching?

Whether you are a Sales Manager leading a sales team or a Sales Executive managing a territory and leading pursuits, sales performance coaching is a critical element to success. Winning complex B2B sales pursuits, requires everyone to bring their ‘A-Game’, maintain a winning attitude and be honest about the blind spots.

The moving pieces are many……client relationships, technical knowledge, sales methodology, pipeline velocity, influence maps, decision process, deal structures, deal profitability, proposal management, presentation skills, your boss, your team, your partners and don’t forget the competition!

Successfully managing all of this separates the truly elite in sales from the rest of the pack. In highly competitive fast-paced landscapes it takes a great leader, communicator and strategist to ensure deals are moved through the pipe from first-contact to closure.

Marti Evans is your sales performance coach and integrates three critical factors:

  • Successfully led complex B2B Software sale pursuits for the global elite organizations of Microsoft and SAP.
  • Versed in leading sales methodologies.
  • Certified Coach and brings tools and methodologies around Human Performance to the game.

Having a Sales Performance Coach will ensure you have identified the blind spots, covered all of the bases and built the absolute best possibility of a win!

Most people think 'selling' is the same as 'talking'. But the most effective salespeople know that listening is the most important part of their job.

Roy Bartell

Expect the best, prepare for the worst, capitalize on what comes.

Zig Ziglar

Sales success comes after you stretch yourself past your limits on a daily basis.

Omar Periu

Head Sales Coach

Marti Evans

An innovative executive grounded as a Digitization and Operational Excellence thought leader.  Marti has worked for Fortune 50 technology companies and Management Consulting firms leading and winning highly competitive high-stakes pursuits.  Managing sales teams as well as cross-functional pursuit teams and client relationships at all levels she has been noted for her leadership and strategy execution to separate from the pack.  Her work has taken her from the C-Suites of North America to operational sites in the United States, Canada, Chile and Mongolia.

As a Certified Coach, she brings the tools, methodologies and human performance understanding to her work to help others reach their highest level of performance.


Marti is a consumate sales professional

By | Testimonial - Sales Performance

Marti and I worked together at Microsoft. She was a Solution Specialist for Microsoft Dynamics in the western Canadian region. Marti is a consummate sales professional with a deep understanding of both the technical side of the oil and gas industry and the application / software space.

She is able to bridge how technology can help solve business problems and is a true solution sales person who thoroughly understands the enterprise space. Both personally and professionally, Marti is a person with integrity and a strong work ethic. She is goal oriented, focused and will deliver. She is also funny and able to pull a team together. I would welcome the opportunity to work with Marti again and would gladly refer her with an exceptional reference.

Tracey Bodnarchuk

I am blown away by Marti’s insight into the selling process

By | Testimonial - Sales Performance

I am blown away by Marti’s insight into the selling process. Working with Marti helped me not only with selling services but with influencing change among people who I believed were absolutely incapable of changing their business mindset. More importantly she helped me realize my own potential and to buy into my own innate abilities. Marti’s vast knowledge in many different business platforms came in handy when trying to find other resources, books, websites, articles etc. to deepen my understanding of my current projects, challenges and opportunities.

In preparing for a process improvement presentation she not only guided my pitch, she guided my mindset and even enriched my presentation with many resources and thought-provoking questions. Preparing for this presentation with Marti at my side, made the process a delight as opposed to the usual fear-based prep.

With the sense of assurance that Marti gave me, I also felt more confident in my home life. My wife and kids even commented a couple of times about how confident I appear when coming home from work. Selling, presenting and influence come more naturally to me. My process is now much more human, insightful and engaged. Thank you, Marti!

Yermi Mehl

Having a coach that has lived in the trenches is priceless

By | Testimonial - Sales Performance

It’s very rare to find a coach that has a background in complex sales with complex companies that have complex people in them (sounds complex right?! 😊. Most sales performance coaches understand sales from a theory perspective….. but having a coach that has lived this life in the trenches is priceless. What was great about our coaching relationship is that it went beyond technique to the psychology of sales.

By understanding my blind spots and the fears that were holding me back from playing full out, I was able to take the next step in my career.

I can go on and on about Marti, so just call me if you want to learn more at 416-878-5173.

Nishan Arumugam